SSIMWAVE CRO: “Removing technical divide will impel industry to follow the Viewer Experience lead of top SVODs”
With poor video quality still an issue for numerous streaming providers, the market is increasingly moving toward video experience automation as a solution, according to a recent survey of OTT providers, broadcasters and multichannel video providers.
The survey, which aggregated input from more than 200 respondents, showed that poor video quality is the top technical issue, with 20% of respondents citing it as their major concern. Although only 36% of respondents currently automate quality assurance, the stated market potential is high, with nearly 40% of respondents who are currently not automating saying they are planning to implement quality automation in the future. Major barriers to adoption that were cited included complexity and lack of in-house expertise (30%). The survey was conducted on behalf of SSIMWAVE®, the leader in video experience automation, by streaming industry expert Dan Rayburn.
More broadly, the survey showed that there is willingness to automate, but solutions, expertise, and resources are needed. Respondents noted such factors as scaling to more viewers (21%), the high cost of mistakes (17%) and the vast number of content versions (16%) as drivers for automation,
“The largest content providers have proven that automation at scale reduces cost, streamlines operations and ensures high video quality that increases viewer satisfaction,” said Carlos Hernandez, Chief Revenue Officer of SSIMWAVE. “Although a significant gap may remain with the rest of the industry, these survey results show that video experience automation is removing the barriers to broader adoption.”
The full survey was discussed on a webinar entitled “Video Quality Automation: The top streaming providers are doing it; learn how you can too” on March 10. Participants included Hernandez and Rayburn. Rayburn is a Principal Analyst with Frost & Sullivan, and a noted blogger, author and consultant on streaming media tech and business models. View the webinar recording and download the survey data at info.ssimwave.com/video-quality-automation.
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